Its about time I dust this blog off! I have had 3 post ideas in my inbox for months and never sat down to write them! So lets start with going green.
These days it doesn’t matter where you look, you will find a reference to going green. CFL light bulbs, ‘green’ household cleaners, ‘green’ billing practices, etc. Green is as much a buzzword as it is an actual attempt to save the environment. Well in this post I’m going to do what everybody else does and use the ‘green’ initiative as an advertisement to further my cause.
Here’s the real point. Why are companies asking me to go ‘green’ and sign up for e-billing for their service while AT THE SAME TIME their marketing department is paper-mailing advertisements addressed to me by name asking me to sign up for SERVICE I ALREADY HAVE? First of all, that advertisement is going straight in the trash recycle bin. Second, this is an annoyance to the customer and as a software person its a disgrace. Why can’t different groups communicate just enough to check if someone has a service before sending an advertisement? Surely you could do the math and prove if this is rolled out nationwide the cost of developing software to check the customer database before printing ads would pay for itself in no time.